Over the past 25 years, I’ve been a copywriter. A creative. A chameleon. I’ve created headlines, taglines and bylines. I’ve renamed, rebranded, reimagined and rewritten. Oh, have I rewritten. I’ve interviewed customers, clients and business owners. I’ve been in front of the camera and behind the scenes. Written scripts, directed talent and led brainstorms. I’ve seen my work posted on everything from airplane banners to digital banners. I’ve written pitch books, brand books and e-books. And I can’t wait to write my next chapter.

FREELANCE CREATIVE DIRECTOR/COPYWRITER

Provide creative direction, strategic planning and copywriting services to clients, including: Chase for Business, Clover, Fiserv, Logix Federal Credit Union, Marlin Capital Solutions, Wave and Astound Broadband, BOLT ON Technology, Amerlux, Fairfax Radiological Consultants, Redeemer Health, IncentFit, St. Charles Borromeo Parish School, Freedom Mortgage, Bristol Myers Squibb.

Work with agencies, including: AHA, a FINN partners company, Imbue Creative, MRM/McCann, Ogilvy CommonHealth Worldwide, DeLeon Group, FVM, EFK 

ASSOCIATE CREATIVE DIRECTOR, HEARTLAND PAYMENT SYSTEMS, PRINCETON, NJ

Created and supervised the day-to-day copywriting for trade shows, websites, social media, banner ads, videos, prints ads, blogs and collateral. Also worked closely with account directors to contribute to the strategic planning and positioning for many of Heartland’s clients.

COPY DIRECTOR, LOREL MARKETING GROUP, KING OF PRUSSIA, PA

As the voice of Lorel Commerce, Lorel Wellbeing and Lorel Interactive, responsibilities included the development of concepts, execution and presentation for all retail, franchise, catalog, healthcare and interactive clients. Clients included Rita’s, Quest Diagnostics, Magee Rehabilitation, Holy Redeemer Health System, King of Prussia Mall, Quaker Bridge Mall, Lehigh Valley Mall and Amway.

ASSOCIATE CREATIVE DIRECTOR, COPY, GSW WORLDWIDE, NEWTOWN, PA

Actively involved in all advertising, communications and planning for clients such as Clinique Medical,
Precision Therapeutics, Centocor, Ortho-Clinical Diagnostics, and BioBehavioral Diagnostics. 

SENIOR COPYWRITER, WINNING EDGE COMMUNICATIONS, PRINCETON, NJ

As Copy Director on Cooper University Hospital, NJ Department of Health and Senior Services and NY Waterway, responsibilities included the execution and presentation of all campaigns. Also a lead member of the RFP submission team responsible for the response and presentation of all RFP materials to prospective clients.

SENIOR COPYWRITER, PRINCETON PARTNERS, PRINCETON, NJ

Created award-winning, multimedia campaigns, including print, radio, television and collateral for clients such as New York City’s Health and Hospitals Corporation (HHC) Western Pest Services, Yale Materials Handling, The Cancer Institute of New Jersey, Special Olympics NJ, St. Vincent’s Cancer Center and Lourdes Health System.

SENIOR COPYWRITER, GILLESPIE, PRINCETON, NJ

Created breakthrough multimedia campaigns for Valley National Bank including the development of their Kids First Savings Club that has generated over 3 million dollars in new accounts.